Wednesday, January 15, 2025

Blender - AI-T - NVIDIA - 2025

I praised the lord that I could participate at the first time on the Blender conference. I was really amazed that creative community is so creative, innovative, open-minded (and unsustainable (free Coca Cola wtf?)...but it is a different topic).

If you ever wanted to understand color management, my advice is to give up :) and just follow the best practices what Jacob Holiday showed us, for eg. Really, really powerful presentation.

If somehow you are not fulfilled after this ↑, check this: the Bible (of Color Management) aka Cinematic Color. 

Also worth to mention MagnumVD. This youngster do stuff, and I mean it.




My presentation was a little bit different and it is only for online communities.


But what about NVIDIA and AI-T (artificial intelligence/information technology). I think the misconception about AI is that these stuff is for Artist. Not really. Artist enjoys creating stuff. If you want to skip the process you rather want to be startup or real estate investor. But there is this mantra: "be more and more and more efficient" but those are rather technical topics than artistic.
To contradict myself being an artist means we have craft (aka technical) skills to use tools like paint and brushes for painting. We get skills of using Blender and so on. So these are also technical topics. Since we use software (at least computer artists) that written in programming language leveraging scientific knowledge and research it really essential to at least have a grasp about the technology and science behind the tools what we are using as an artist. As the great painters hundreds of years ago, they were the masters of utilizing the chemistry of the paints and the canvas fabric and so on.

So that's where can be a major shift, or will emerge a new generation of artist who mastering the AI trainings to train the best models to create images, visuals, videos, sound, substance what cannot be done before. 

I really feel there is an interesting position of NVIDIA in that process of advancing AI technologies. Because they belong with us. NVIDIA has significantly advanced computer graphics over the past decades, and they recognize the enormous business potential in this AI field (just look at their stock market performance). However, this rapid development also challenges the value and role of being an artist in today's world.




Francesco Siddi also touched this topic on BCON however it is not really a thing.


Here we go 2025 (not to forget the energy crisis crashes the climate...turn off your computer and give up crypto-mining)